Food Truck Operations

Food truck companies operating on agricultural land now have more options thanks to a recently passed Maui County regulation. The new rule removes a major barrier to entrance by allowing mobile food trucks and trailers to operate in agricultural zones without the need for an expensive special permit.

By formally acknowledging mobile food trucks and trailers as an ancillary use on farm-producer properties, the policy, which was approved by the Maui County Council and then signed into law, seeks to assist small enterprises. Many food truck owners who were previously forced to close their businesses owing to zoning issues, while providing locally produced, value-added products like coffee and fruit smoothies, are anticipated to gain from this shift.

The new regulations are intended to provide food truck companies greater direct access to local markets by assisting them in selling goods prepared from materials that are grown, raised, or caught in Hawaii. On Maui, there are no restrictions except of the Hana district, where there is a limited of 25 mobile operations. Molokai and Lanai, however, are exempt from the rule.

The state Department of Health’s guidelines for food safety and preparation must be followed by all mobile food businesses. The shift is being hailed as a big step in diversifying Maui’s economy and encouraging local business.

Be sure to verify all information directly ­­­­­­­­­­­ before moving forward with Food Truck Business/purchases 

Happy 4th!

Wishing everyone a safe and Happy 4th of July!

Fourth of July Weekend

Maui + Lāna‘i: Enjoy the Fourth of July Weekend

Are you trying to find plans for Independence Day? Here is a list of some events taking place this July 4th weekend on Maui and Lāna‘i that include live music, fireworks, and family fun:

July 4th, Friday:

OUTRIGGER Flowerworks Kā’anapali | 11 a.m. to 3 p.m.
Kā‘anapali Beach Resort (2525 Kā‘anapali Pkwy, Lahaina) offers a fun-filled celebration day.

July 4th @ Four Seasons Lāna‘i | 11 a.m. to 10 p.m.
Enjoy the festivities at Manele Bay (1 Manele Bay Road, Lāna‘i City) throughout the day.

Free Fourth of July Concert by Jazz Maui | 6–8 p.m.
Whalers Village (2435 Kā‘anapali Pkwy, Lahaina) hosts live jazz.

July 5th, Saturday:

Paniolo Day & Rodeo Performance #1 at Makawao Stampede, 11 a.m. to 8 p.m.
Upcountry keiki fun and rodeo action (523 Olinda Rd, Makawao)

Kīhei’s The Roundabouts LIVE | 7:30 p.m. to 10 p.m.
Mulligans on the Blue (100 Kaukahi St, Kīhei) has a local music feel.

A Weekend of Heart-Pounding Action and Family Fun on Upcountry Maui: Prepare for the Makawao Stampede 2025!

The Makawao Stampede is back and bigger than ever at the Oskie Rice Arena, so mark your calendars and bring the whole “ohana!”

Monster Bull Bash & Live Music on Friday, July 4
The Monster Bull Bash will take over the arena for an exciting evening to start off the holiday weekend! A unique live performance by country music star Jimmy Charles kicks off the evening, laying the groundwork for an exciting evening of expert bull riding and exhilarating entertainment.

Paniolo Day is Saturday, July 5.
Enjoy a full day of traditional rodeo excitement as you honor Maui’s cowboy culture! Highlights include the popular Roselani Ice Cream Eating Contest, a family-friendly Keiki Zone, a hands-on petting zoo, and the rodeo’s first performance. Families are encouraged to play, cheer, and take in the charms of the Upcountry on this day.

Patriotic Day and Championship Finals on Sunday, July 6
Patriotic Day, a celebration of tradition and skill, marks the end of the weekend. Watch the thrilling Crowning of Champions as the best competitors attack the arena, participate in the Mahi Pono Watermelon Eating Contest, and support expert operators in the Kubota Excavator Challenge.

The Makawao Stampede is more than simply a rodeo; it’s a multigenerational celebration of culture, community, and rural life. “It’s where families come to make memories that last a lifetime,” the event organizers say.

Visit http://www.OskieRiceEventCenter.com for a complete schedule of events this week, and this Fourth of July weekend, visit Upcountry!

Parade Reminder

Remember that tomorrow is the Makawao Parade!

Tomorrow, Saturday, June 28, 2025, from 9:00 to 11:00 AM, Upcountry’s favorite celebration is taking place, so mark your calendar and set your alarm!

The Makawao Fourth of July Parade is a joyous event that fills Baldwin Avenue and Makawao Street with vibrant floats, marching bands, vintage vehicles, paniolo on horseback, and energetic community organizations. Both locals and tourists are drawn to this vibrant celebration of Makawao’s cowboy heritage and creative spirit.

To secure a spot and take advantage of family-friendly attractions like the keiki stick horse race, live music, mouthwatering food vendors, and more, get there early.