State hotel occupancy continues to rise
Article from: Maui Weekly
POSTED: March 2, 2011
Pacific Business News – According to a weekly report by Smith Travel Research and Hospitality Advisors, eight out of 10 hotel rooms in Hawai‘i were occupied during the week ending Saturday, Feb. 12, and most islands’ average room rates were higher than during the same week last year. The weekly report is based on a daily hotel survey of about 100 properties, representing 40,744 rooms, which represent 71.5 percent of the state’s total hotel rooms for properties with 20 units or more.
The average statewide hotel occupancy rate was 81 percent, a 2.7 percent increase from the same week a year ago. O‘ahu recorded the state’s top occupancy rate at 87 percent—4.2 percentage points higher than the same week in 2010. Maui’s occupancy rate of 82.9 percent was 1.7 percentage points higher than last year, and Hawai‘i Island’s 67.9 percent occupancy rate was 3.7 percentage points higher than the same week last year. Kaua‘i’s occupancy rate of 63.5 percent was 4.9 percentage points lower than the same week last year.
Room rates averaged in at $187.12 across the state, which is a 3.9 percent increase compared to the same week a year ago. O‘ahu saw the largest increase with an average room rate of $162.38—7.7 percent higher than the same week a year ago. Maui’s average rate was $236.68—0.7 percent lower than the same week in 2010.